Brand Development
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  • Industry

    Automotive

  • Goals

    • Build customer trust in the brand
    • Overcome inertia at the dealership level

  • Approach

    • Review, Research & Analysis
    • Define Strategy
    • Brand Identity Development
    • Identity System & Guidelines
    • Logo Design

  • Results

    I branded it in a way that communicated to the outside world all the transparency the client requested. This included:
    • The name
    • Logotype or mark
    • Marketing content
    • Visual appearance
    • Landing page design & coding
    • Display/banner ads